At Solinca Alvalade, we developed a strategic approach focused on both customer acquisition and retention by implementing a highly optimized sales funnel. Our work began with the creation of targeted content aligned with the brand’s identity, designed to attract the right audience. This content served as the foundation for a robust paid advertising campaign aimed at generating quality leads and driving new memberships.

Understanding that many customers sign up for the gym in January but often lose motivation along the way, we implemented tailored retention campaigns. The goal was to keep members engaged, motivated, and consistent in their fitness journey. Using behavioral triggers, personalized content, and exclusive incentives, we encouraged members to stay on track and avoid early dropouts.

In addition to this, we structured email marketing campaigns to strengthen customer relationships and enhance brand engagement. Each campaign was carefully crafted to deliver relevant messaging, from educational fitness and wellness content to exclusive offers, ensuring ongoing communication without overwhelming the audience.

Although social media management was not part of our scope, we ensured that all digital marketing efforts remained aligned with Solinca Alvalade’s overall communication strategy. The result was a significant increase in new customer acquisition and a more consistent retention rate over time, demonstrating the effectiveness of our strategies.