At Maqfort, a leading industrial machinery supplier in Portugal, our primary focus was on building a high-performance sales funnel designed to attract and convert B2B high-ticket clients. Unlike conventional marketing approaches, our strategy was not centered around social media management—an important distinction that shaped our entire methodology. Instead, we prioritized precision-driven lead generation tactics to reach decision-makers in the industrial sector.

Our work involved capturing high-quality content tailored to the industry, ensuring that every visual and message resonated with the target audience. While we produced compelling video and graphic design materials, our main objective was not social media engagement but rather the strategic deployment of these assets within a structured sales funnel.

By implementing a data-driven approach, we optimized the lead nurturing process, ensuring that potential buyers received the right information at the right time. Email marketing, landing pages, and carefully crafted ad campaigns played a crucial role in guiding prospects through the buying journey. Every step of the funnel was designed to enhance trust, demonstrate value, and ultimately convert leads into long-term clients.

With a clear focus on measurable results rather than social media presence, our efforts led to a stronger, more predictable pipeline of qualified leads, reinforcing Maqfort’s position in the industrial market as a trusted supplier for high-value B2B transactions.